Pathfinder, Simplicity in Crisis, Unlocking Profit, Making Genuine Connections and Light in the Dark (ok that's 4 words) have all been recent examples of missions identified in recent sessions with people.
The discussions arose whilst exploring the seven steps out of the creek. Many realised they had got as far as Mission and got stuck!! There seemed to be so many things they could be doing and therefore lots of potential customers. However they didn't seem to be quite generating the attraction they needed or weren't quite enjoying their work as much as they knew they could.
Ever since starting working for myself I've been told to find my niche. The desire not to restrict potential customers has meant I'd ignored doing that. Until I realised that I could have more passion every day if I stuck to what I was really really good at than trying to do things I was just good at. Of course I'd also be doing what provided the most value to my clients too.
To get the answers above we just explored what we were really really good at (and enjoyed and had passion for) - and more importantly what benefit/value it delivered to our customers. The hard part was then identifying 2/3 words to describe the work that inspired us. We could look at what words we'd use with clients later - our mission is something we can connect with that provides daily inspiration and a reminder why we do what we do and how we can make the biggest difference in the world.
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