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Tuesday 21 September 2010

Are you using information as a tool for empowerment?

In a recent conversation about use of his Blackberry Barack Obama was quoted as saying "Information becomes a distraction, a diversion, a form of entertainment, rather than a tool for empowerment."

The challenge of course is how to move beyond the distractions and diversions of the Internet to such a place of empowerment. Here's a few suggestions - I'd love to know how you manage this challenge.


Aim for humanly possible not technically possible.

Just because it's technically possible doesn't mean it's humanly possible. We can't ever hope to keep up with the technology only manage it effectively. There are still only 24 hours in a day and cramming more hours in on the Internet wont help.


80/20
20% of the effort will still deliver 80 of the information. Therefore notice when the law of diminishing returns kicks in and stop looking.

Move beyond the Information to Knowledge, Understanding & Wisdom
More and more information doesn't lead to increased understanding. It's the evaluation of that information that will provide the insights. More depth, less quantity.

Alison

Alison Smith
Empowering purchasing relationships in their use of information and data

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